What is an iBuyer in Canada?

The Rise of the iBuyer in Canada

As people have turned to the convenience of online buying and selling in the past two decades, real estate has been one of the latest industries to experience a massive shift in consumer behaviours and expectations. Brokerages and other property sales services that haven’t adapted are experiencing a lack of confidence from their clients, who are now turning to instant buyers to solve their real estate conundrums.

Instant buyers, or iBuyers, use algorithms or other technology to assess your property value and produce an offer within a short time frame. These ibuyers acquire property direct from owners, invest in any improvements that make sense, then resell the home for profit or loss. The company assumes all the holding costs associated with ownership, and even let the owners select a closing (move-out) date that works best for them – a major benefit to sellers as opposed to the traditional listing/for sale model. Although the traditional listing process still reigns in popularity, iBuying is increasingly capturing the interest of home sellers due to the ease and flexibility offered by the ibuyer model.

What makes instant buying so appealing? As Canadian homeowners search for certainty of sale in a sometimes-overwhelming market, iBuyers offers the peace of mind that consumers need when selling their most-expensive assets. iBuyer models allow homeowners to completely avoid public showings, which is appealing to any seller with a young family, pets, or active lifestyle where tolerating buyer showings or open house weekends is inconvenient. These rapid adaptations to changing consumer needs reflect the innovation possible within the real estate industry as iBuying is introduced to Canada by services like Alberta-based real estate brokerage Sweetly, which offers payment models that are similar to iBuyers with more flexibility. Hopefully, the rest of the industry takes note and catches up.

Sweetly’s Models

Swift Sale PLUS

Our most popular program, the Swift Sale PLUS allows you to net the same amount of money you would with a traditional sale – Hassle Free!

It starts with an appraisal to determine the current value of your home. Get 80% of current value on the moving day you choose PLUS the balance of our resale price (less our standard commission). Skip all the showings, interruptions, home fix-ups. Just choose the day you want to move. We pay 80% of appraisal on the day you choose, then resell the property and pay you the full balance – even if it’s higher than the original appraisal. We retain only our standard fee is 7% on $100,000 plus 3% on the balance. The difference isn’t in our fee, it’s in the experience you go through. Skip the showings! Sell Sweetly. This product is available to customers who sell and buy with Sweetly.

Swift Sale

With the Swift Sale, you get current market value less our fee of 10%. Our payment is net to you with no hidden fees, etc.

It starts with an appraisal to determine the current value of your home. Get 90% of current value on the moving day you choose PLUS the balance of our resale price (less our standard commission). Skip all the showings, interruptions, home fix-ups. Just choose the day you want to move. We pay 90% of appraisal on the day you choose, then resell the property and pay you the full balance – even if it’s higher than the original appraisal. We retain only our standard fee is 7% on $100,000 plus 3% on the balance. The difference isn’t in our fee, it’s in the experience you go through. Skip the showings! Sell Sweetly. This product is available to customers who sell and buy with Sweetly.

Sweet Sale

For those who want to make some improvements before selling we offer the Sweet Sale. You get 2 payments. We pay 70% of appraised value on the moving day you choose. We’ll invest up to $25,000 on upgrades that you approve to maximize the resale price. Once re-sold, you’ll receive the full balance of our resale price less our fee & the improvement costs. Choose your own moving day, skip public showings, and net the after renovation value from the comfort of your couch.

Traditional Real Estate

A traditional listing allows you to test the market with your price. A listing with Sweetly comes with it’s own set of perks.

  • Test the market with confidence, knowing you’ll have a Swift Sale available.
  • We can offer (interest free) funds to make powerful improvements that will help you maximize your sale price. You pay us back when you sell.

What is an iBuyer?

What is an iBuyer? An iBuyer is a real estate company that utilizes technology to buy and sell homes quickly. The goal of an iBuyer

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